A recent study conducted by University of Sydney's Dr. Chris Rissel reveals "popular perceptions of cyclists can make or break our decision to take up the sport."
In other words, the image/perceptions of hardcore cyclists, such as lycra-clad racers and reckless hipsters on brakeless fixies, that many non-cyclists or newbies have may provide enough reason to not get into bicycle riding.
Dr. Rissel summarizes it best (for me and my thesis development in particular) when he says, "Cycling, and especially cycling for transport, is not yet seen as a mainstream activity in Sydney. Encouraging more people to ride bicycles for short trips wearing regular clothes, without the need for specialized clothing or equipment, will improve and normalize the image of cycling."
What do you think reader? Comments always welcome!
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